Client

Contest

Mention

NRC Charity Award 2019, Gold cat. online

Advertisement

It remains hard to quit.

While the tobacco industry keeps existing smokers addicted and new smokers deliberately addicted, the government is struggling with its own smoke addiction. Because if you receive 6.5 million euros a day in tobacco taxes, you will easily get used to it and you will ultimately be able to live without it. Moreover, you want more and moreā€¦

Government, quit smoking.

Execution

A glass ashtray fitted with the arrangement of the homogeneous political meeting room in the Netherlands (House of Representatives), characterized by the blue chairs and setup. With a final cigarette in the middle that symbolizes the message.

Jesse van Maanen - NRC Charity Award - Stichting Rookpreventie Jeugd - Wande de Kanter
Jesse van Maanen - NRC Charity Award - Stichting Rookpreventie Jeugd - Wande de Kanter
Jesse van Maanen - NRC Charity Award - Stichting Rookpreventie Jeugd - Wande de Kanter